Xandr | AT&T | New York
Xandr | Tetra | Data as Kinetic Art
Project Highlight
Inspired by Xandr's namesake, Alexander Graham Bell, and his tetrahedral box kites, this ceiling sculpture — over 100 feet long, with 300 individual computer-driven motors and hundreds of LED lights — is the largest kinetic sculpture in New York City.
Challenge
Inspired by AT&T's rich legacy and the culture of a modern, tech-driven startup, Xandr asked Gensler to create a monumental brand moment that would welcome and awe their visitors and clients.
Design Approach
"Tetra" is an interactive installation that greets workers and visitors in the lobby, a physical manifestation of Xandr's brand and mission brought to life in a 21st-century workshop for today's inventors, makers, and coders.
Xandr
Xandr: Tetra (Build)
Praise
- Winner, ADC Awards, Spatial Design, 2020
- Winner, Coolest Retrofit, Crain's Coolest Offices, 2020