About
Rob Cohen is a business strategist and experience design leader with 20+ years of experience unlocking new revenue streams through scalable go-to-market and delivery models. He has a dual-track story: building and selling new service lines, and leading the technical delivery teams that bring them to life.
He is currently Senior Director, AI Innovation at Code + Theory, leading Forward Deployed Engineering on a $30M Adobe-partnered financial services contract and driving product innovation for a new enterprise Brand Intelligence solution. Previously, as SVP of Innovation Engagement at Media.Monks, he built and led a 15-person global AI-enablement team, surpassed a $20M new-business target for Monks.Flow, and ran channel partnerships with Google, AWS, Meta, NVIDIA, Adobe, OpenAI, Runway, and Anthropic. Before that, as the first hire to build Gensler’s Digital Experience Design practice from the ground up, he grew it to six regional studios, 80 FTE, and $100M in revenue over five years.
His work spans experience design, product strategy, and AI-enabled transformation, always at the intersection of business growth and technology-driven delivery.
MBA, International Arts Management — Salzburg Management Business School.
B.A., Economics and History — Emory University.
Experience
Senior Director, AI Innovation — Code + Theory
Sep '25 – Present · New York, N.Y.
- Leading Forward Deployed Engineering (FDE) for a $30M Adobe-partnered financial services contract, accelerating value realization and product adoption for critical AI solutions.
- Partnered with Adobe leadership to scale the FDE program, establishing agile-sprint best practices, new customer engagement models, and operational guidance for deliveries like the qualitative value framework.
- Driving product innovation management for a new Adobe Brand Intelligence solution, defining the content graph, data ontology, and PRD by aligning enterprise data inputs with the fine-tuned LLM.
SVP, Innovation Engagement — Media.Monks
Mar '23 – Aug '25 · New York, N.Y.
- Managed a 15-person global team focused on AI-enablement, overseeing regional OKR tracking and operational alignment between Product and Sales.
- Achieved and surpassed a $20M global sales target for Monks.Flow, Media.Monks' AI solution.
- Cultivated external channel partnerships with Google, Amazon/AWS, Meta, NVIDIA, Adobe, OpenAI, Runway, and Anthropic.
- Consistently surpassed revenue targets by 25%; identified and launched new service offerings including Personalized Assets at Scale, QA Brand Compliance, and CRM dynamic workflow.
Studio Director, Digital Experience Design — Gensler
Oct '15 – Feb '23 · New York, N.Y.
- First hire to build a new transformation service offering — Digital Experience Design — managing a team of 22 across engineering, strategy, and design.
- Helped build six regional Digital Studios totaling 80 FTE and $100M in revenue over five years.
- Exceeded office revenue targets by 50% year-on-year and increased profit margin by 20% YoY.
- Oversaw project budgets from $250K to over $10M for successful delivery of key projects.
Director of Strategic Partnerships — Moogfest
Aug '15 – Mar '16 · Durham, N.C.
- Delivered $700K in revenue through brand investments (Red Hat, Lenovo, Research Triangle Park) across eight experiential art installations.
Director of Strategic Business Development — Hush
Oct '12 – Jul '15 · New York, N.Y.
- Increased revenue by 50% annually through deeper client relationships across brand categories.
Executive Producer — INTHEMO
Jun '10 – Sep '12 · New York, N.Y.
- Directed a team of 15 designers, strategists, and engineers delivering innovative marketing initiatives for a portfolio of 25 clients.