Nature Valley | Trail View | Online
Nature Valley | Trail View | Mapping the National Parks
Project Highlight
We figured out how to hack the Google Street View camera (Dodeca 2360), the first camera capable of capturing nearly spherical 360 video, and put it on a backpack to hike three parks and over 300 miles.
Challenge
Most of the National Parks in the US are either never experienced at all or only through a car windshield. How do we bring the parks to the larger public?
Design Approach
Nature Valley Trail View, a first-of-its-kind platform, brings together 300-plus miles of immersive national parks content through panoramic views and interactive guides to Grand Canyon, Great Smoky Mountains, Yellowstone, and Sequoia — highlighting preservation efforts, flora and fauna, in a mobile-optimized experience.
Nature Valley Trail View - 1.0 Case Study
Praise
- 34 awards including 2x Cannes Cyber Lions, 2x Clios, and 2x Webby wins