Cadillac | Cadillac House | New York
Cadillac | Cadillac House | Generative Platform
Project Highlight
The robust content-generating engine not only transformed the fashion runway for Men's Fashion Week, but was rolled out to Cadillac Shanghai in 2019 and a flagship showroom in 2022.
Challenge
In 2016, Cadillac embarked on a multiyear journey to revitalize its brand image, seeking to evolve its story and appeal to a new generation of customers around the world.
Design Approach
This multifunctional space included a coffee shop, art gallery, and high-fashion pop-up retail. Immersive and flexible, the new brand platform easily transformed for events, shows, and partner collaborations with 72 dynamic digital displays.
Cadillac House
Praise
- Best Showroom, Interior Design, NYCxDesign, 2017
- Silver Award, Creative Space in Retail Environment, Shop! Design Awards, 2017
- Winner, Retail Design Institute, 2017
- Best of Year, Showroom, Interior Design, 2016